Aesthetics and Informatics
The Art of Information for Policy-making and Community-building
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Proposal for an Exploratory International Conference on
Arranging a Marriage between Beauty and the Beast. Adapted extract from
and Policy-making: Arranging a Marriage between Beauty and the Beast (1993)
In a period when the art of governance has proven distinctly inadequate
to the challenges of the times, it is appropriate to explore radical new
approaches which may offer new insights.
A significant number of policy-makers, including the current Director- General
of UNESCO, are also artists, poets and musicians. Heads of State from Jimmy
Carter to Ho Chi Minh have valued expression of their insights in poetry. The
unexplored question is whether there are new ways of integrating the cognitive
approaches to music-making, poetry-making and making insightful new policy.
This could suggest new, and less alienating, approaches to policy-making --
which, hopefully, could be more appropriate to the complex challenge of the
Ironically it is in the classic traditions of China and Japan that poetry-making
and policy-making are most intimately combined. The ability to write poetry
was an attribute of the policy-makers of the time -- if not a requirement.
In the Western tradition, poetry was an art practised by Roman Emperors.
With the major increase in the role of electronic information for decision-making,
public participation and entertainment, there is a strong case for focusing
on unexplored possibilities of deriving insights from art to imrove the
quality and appeal of policy-making. This is especially important when
people increasingly have to find new ways of encoding insights to bypass
the challenges of information overload and information underuse.
The preponderant role of the media in influencing the political climate
of modern times is now augmented by the direct role of the Web as a purveyor
of challenging imagery concerning political themes. However, aesthetics
have not been adapted to develop new patterns of insights enabling new
forms of sustainable action.
2. Considerations of scope
Whilst the title "poetry-making and policy-making" (the subject of an extensive
evokes a usefully challenging initiative, there is concern as to whether
the focus should be limited to poetry amongst all the arts. This is especially
the case since there is now a deep (even commercial) concern with "visualization
of information" in electronic environments and there has been extensive
focus on the visual arts in relation to such media. It is worth recalling
the continuing attempts to associate the visual arts with scientific innovation.
The focus could therefore be usefully extended to cover the rhythmic
arts in general as well as the visual arts and even humour as an artform.
Care would need to be taken not to dilute the theme by extending it inappropriately.
It is especially necessary to retain a challenging general title, possibly
in the metaphoric form of "arranging a marriage
between beauty and the beast".
3. Considerations of focus: vital distinctions
For any such event to be of significance to policy-making, there is a need
to clarify functional emphases. There is a trap in emphasizing "performance"
of pre-prepared works, whether from the arts or as a presentation of policy-papers.
But such performance may be important to those coming from such opposing
sectors and to demonstrate that they have not lost their relationship to
them. Performance may offer illustrative insight as examples.
The principal concern would however be how to create an environment
for dialogue in which insights from art-making (and appreciation) and policy-making
could be fruitfully shared. For the breakthroughs required, the emphasis
should NOT be on existing works of art or policy but rather on the cognitive
and other processes through which they take form. An important focus
is therefore on the art, or aesthetics, of policy-making and implementation.
This central focus would naturally be challenging to both artists and
policy-makers. It possible that the insights sought could only come through
the exclusion of "artists" and policy-makers in their formal capacity and
with their respective needs to perform. The event might however provide
for other sessions in which each was allowed to engage in activities in
which they were less challenged by the other. And indeed there will be
many who will find such sessions or conference tracks to be of greater
significance in terms of their existing paradigms.
In discussing the design of the event, it would be important to maintain
the distinction between the following, with a view to de-emphasizing (or
even rigorously excluding) some:
Marriage of Art-making and Policy-making: Nature of the cognitive
marriage through which the insights of art-making enrich those of policy-making
-- this is the recommended primary focus
to be distinguished from ...
Art deploring Policy: As in liberation poetry, protest poetry, and
poetry focusing on human rights and unfulfilled aspirations.
Art extolling Policy: As in poetry or music praising policy, as
in socialist poetry (such as under Communism).
Art accompanying Policy: Use of art, music and poetry to decorate
or enhance a policy occasion: UN symphony orchestra, Clinton inaugural,
Artistic illustration of Policy: Use of poetic illustrations within
formal speeches; illustrative poetic metaphor; memorable phrases (cf Wit
and Wisdom of the United Nations)
Art produced by Politicians: Policy-makers who are privately interested
in art, lusic or poetry, but who do not necessarily bring art into their
policy-making activity. Art as a vehicle for reflection of policy by politicians.
Artistic articulation of Policy: Characteristic of some sophisticated
traditional systems (notably poetry in Mandarin China; Vedas).
Art as an education for Policy-making: As when poetry is seen as
an essential reparation for policy-making (Oxford University tradition;
Policy-making concerning Art: Administrative concern with the administration
of cultural policy and the arts.
Policy for the use of Art: Deliberate and skilful use of art, music
and poetry by policy-makers to promote policies: propaganda.
Policy for the development of Art: Cultural development programmes
for the preservation of ethnic or national identity (eg Celtic poetry)
Policy-enhanced Art: War poetry (Serbia); martial (battle) music.
4. Practical steps
(a) Identification of a core group
: A group of 5-10 people needs
to be identified who are committed to exploring the "cognitive marriage"
between the aesthetic arts and policy-making and prepared to work towards
a practical outcome . This could include people with skills and experience
in one area but not the other. However it would be important that such
people should not endeavour to de-emphasize the area with which they are
least familiar -- for this would create unnecessary tensions within the
group. Such a group might be formed into a preparatory committee, with
appropriate letterhead, etc.
(b) Identification of policy-makers with a commitment to art:
It is important to develop a list of policy-makers, especially heads of
state and government ministers, with a strong interest in poetry, music
or the arts in general. It is this list, with an indication of the nature
of the interest of each, which gives credibility to the initiative. In
effect the event is designed as a friendly challenge to such people to
clarify and build on the two seemingly incompatible activities in which
they engage. At some stage it would be important to contact such people,
explaining the nature of the project, and looking to ways in which they
might offer their support, notably by agreeing to be on some form of supporting
or honourary committee; however, the practical dynamics of the proposed
event might be better achieved by encouraging such prestigious people to
delegate a person willing to dialogue on their behalf.
(c) Development of a project proposal: This document would clarify
the scope of the project with a few to sponsorship. Of special important
is the size of the event, or series of events. Options are:
- a preliminary workshop style meeting, with the objective of clarifying
the issues and potential of the approach;
- a lecture-panel style presentation by distinguished speakers, with the
objective of ensuring the credibility of the initiative (possibly in association
- a multi-track event to enable people with different kinds of interest (see
Annex) to participate.
The first two could be organized with relatively little effort. It is possible
that the initiative could be limited to one or both. But these could also be seen
as preparatory to the larger event outlined in (3).
(d) Involvement of international organizations: There is scope for involving
key international organizations in such an event. UNESCO is a good example,
but cultural bodies associated with the Council of Europe, such as the European
Cultural Foundation, are another. But again it is important to ensure the right
kind of involvement so that the event does not acquire the image of an artistic
or promotional indulgence through association with bodies who have been criticized
for their response to development issues. The same might be said of the
European Commission's current interest in multimedia, telematic and informatic
applications -- notably with respect to the dramatic challenges of social problems
and community building.
(e) Relevance to development and community building: There is
a possibility that this approach may also be relevant to the challenges
of community building and unemployment, namely situations where new ways
need to be found to enable people to "get their act together". Work chants
and war chants are out of fashion, except in their sporting form, but they
have important clues to major breakthroughs. But there is more to it than
simply singing together as is done in "community building" contexts. It
is the cognitive and action oriented dimensions which need exploration.
With the increasing resignation in the face of the problems of Africa,
it is worth exploring rhythm as the key to organizational breakthroughs
there. Accepting the inappropriateness of much conventional management
thinking in response to the dramatic developmental situation in Africa,
this approach effectively opens the discussion of more radical frameworks
compatible with resources in African cultures which are not taken seriously
by the North. It is worth confronting the question as to whether insights
into rhythm and harmony cannot be used to catalyze the emergence of new
forms of organization and management, whether at the grass-roots or strategic
level. It is hypothesized that by giving legitimacy to skills common in
aural cultures, notably those associated with song, new insights may emerge
which place African cultures at an advantage (notably in comparison with
Northern countries) in navigating through the turbulent periods of future
decades. There is some probability that such insights are more readily
accessible, as an unexplored developmental resource, at many levels of
African society than in other cultures. This approach would also challenge
the tendency to view any appreciative evaluation of African skills in this
respect as a subtle form of disparagement.
Analogous arguments could be made with respect to the symbolic role
of the visual arts as in Aboriginal painting, Navajo sand-painting, and
It is possible that many of the thematic approaches would attract distinct
audiences. They could then each be the subject of parallel seminars with
the same general framework. Possibilities of overlapping events could be
There is an important distinction in looking at the presentation of
any such event. For example, there are policy-makers who write or enjoy
poetry, just as there are poets who have managerial tasks. There are policy-makers
who arrange for poetry and music presentations on the occasion of formal
conferences, just as there are poets and musicians who create works about
the challenges of policy decisions and the life of organizations.
Whilst there is a place for such perspectives in the proposed event,
breakthroughs can only result from a focus on a real marriage between the
cognitive and creative skills of art- and policy-making, namely
how policy-making can be reframed through insights from poetry, painting
and music, and made relevant to situations like Rwanda, Somalia and Bangladesh.
This latter criterion is the most serious. It is essential to demonstrate
that we are looking for a creative breakthrough with immediate application
to social development and relief processes in a chaotic world. It is vital
to move beyond the possibility of portraying the event as an artistic indulgence
Care needs to be taken in choosing the cultural setting for such an
international event. Outcomes can be coloured in less fruitful ways by
choosing inappropriate settings -- especially if there is any hidden agenda
on the part of the organizers, however well-meaning. On the other hand,
there is also an argument for many such events, under whatever circumstances
they are organized. They would be an interesting challenge within a university
In drafting this proposal, the particular interest of the Union of International
Associations lies in
the work it is currently doing in providing aesthetic web interfaces to the
complex networks of information in its information on world problems, strategies
and human development that form part of its Encyclopedia of World Problems
and Human Potential.
These developments are currently (Jan 1998-Dec 1999) partially funded through
the Info2000 programme of the European Commission (DG-XIII) (see Ecolynx - Information Context for Biodiversity Conservation).