VARIETY OF INFORMATION POLICIES
(tentative)
|
INTERNAL AUDIENCE
Operation units
Membership
|
CONTEXTUAL AUDIENCE
Peers
Patrons
|
WIDER AUDIENCE
Lobby target
Proselytization target
|
INFORMING
(Exploitative / Non-exploitative)
- quantitative data
- factual data
- essentially neutral
|
Provide facts
- needed by the operational units (to continue functioning)
- valued by membership |
Provide facts of value to the source group's context and
external supporters |
Provide facts which enable target group to undertake (or
oppose) new initiatives |
INFLUENCING
(Exploitative / Non-exploitative)
- persuasion
- education
- propaganda
|
Select and present information (eg 'positive'
reports) justifying the past and planned actions of the source group and
ensuring the continuity and coherence of the group as a whole |
Select and present information such as to ensure that
the interests and initatives of the source group continue to be appreciated
and supported by its context |
Select and present information such as to influence initatives
of target group in a manner which serves the interests favoured by the source
group |
| LEARNING FACILITATION
- innovative learning
|
Engender exchanges of information which increase the group's
self-reflexiveness and improve the ability of the group to undertake new
and more sensitive tasks |
Facilitate the ability of the group's context to identify
and work with new patterns of information (or paradigms) which increase
the coherence of the perspective within that context |
Encourage societal learning by engendering information
handling strategies which increase the ability of individuals and groups
to select and present new patterns of information appropriate to their developing
needs and responsibilities |