It is unnecessary to comment here on the established and successful use of electronic exchanges for:
The focus here is on the challenge for established international organizations in adapting an extensive part of their communications to facilitate:
As has been demonstrated in a number of different ways, the principal constraints to further and rapid development of more flexible forms of communication have been:
As the previous point implies, the current concerns are no longer technical or financial.
There are technical and financial solutions to suit most budgets, most technical
environments, and most levels of know-how.
The challenges at present may be summarized in the following terms (in no particular
order):
(a) Legal requirements: Many international organizations have legal obligations
that decision-making meetings be held in a face-to-face mode at a single physical
location, notably in the case of plenary sessions and executive board meetings. This
practice often extends without question to other meetings where the legal constraints no
longer apply. This situation is analogous to past requirements that financial transactions
should be recorded on paper to leave a hardcopy audit trail. Special legislation had to be
introduced to permit electronic accounting. Analogous legislation is required to permit
non face-to-face statutory meetings, whether or not this takes place simultaneously or
delayed interventions are permitted over a more extended period of time. In the case of
intergovernmental organizations this may (only) require revision of the constitution by
member governments. In the case of nongovernmental organizations, this may also require
revision of the national law in the country of their secretariat. In some cases, or for
some forms of meeting of an organization, only modifications to the bye-laws, or rules of
procedure, may be required. Just as some otherwise underprivileged countries have become
tax havens to bypass certain restrictions, there is a case for some countries to consider
the advantages that they would gain by allowing international organizations to base their
headquarters there in order to avoid obligations for face-to-face statutory meetings. This
question may be less of an issue if video-conferencing is used, although this then
excludes the possibility of extended meetings.
(b) Authentication: Electronic voting is already a factor on the occasion of
face-to-face plenary meetings of many organizations. In such cases the problems of
authentication have already been solved. Provision has not as yet been made for electronic
votingat a distance for such organizations. Paper-based proxy voting may however be
permissable in many organizations and relevant authentication procedures have been
provided. Authentication may not be an issue for informal organizations, operating
electronically, in which parties achieve consensus on the rules of procedure,
unconstrained by outside authorities. The technology for authentication of voting in non
face-to-face meetings exists and is used -- as demonstrated in the extreme case of
security issues relating to nuclear strike authorization. At a different level,
authentication can be provided by use of appropriate passwords. The question is the level
of security considered appropriate and the ease with which it can be bypassed. This
however also applies to people purporting to be representatives of members of an
international organization, where the basis for accreditation may be questionable by some
criteria.
(c) Security: Physical security is a recognized challenge at many international
meetings. Security against electronic surveillance is an increasing issue in face-to-face
meetings where knowledge of exchanges between certain delegates can provide a strategic
advantage. In the case of electronic meetings, it is clear that the physical security
problem is almost completely avoided, whereas the electronic challenge is increased, since
all exchanges are electronic. Efforts by a single country, or group of countries, to
monopolize encryption technology may therefore be seen as a factor severely inhibiting
development of politically significant electronic exchanges. How can a group of people
communicating electronically be assured that their exchange is not being monitored in some
way? How do they achieve that assurance when using the telephone or meeting together in a
conference lobby -- given the power of electronic surveillance devices? Because of the
increasing cost of effective physical security, electronic communications are readily
recognized to have significant advantages. For those offering electronic services, the
challenge is how to prove to users that monitoring is not in place.
(d) Absenteeism: Formal face-to-face meetings normally involve registration of the
presence or absence of participants as a basis for establishing whether there is a quorum
-- and in some instances of ensuring the right to perdiem expenses. This procedure is
subject to widespread abuse. Delegates may register their presence and then absent
themselves (at least from plenary sessions), except possibly for discussions or
presentations that they consider critical. Even when physically present, delegates may
choose to engage in other tasks or to focus their attention on other matters. In an
electronic environment analogous challenges exist. Registration for a simultaneous
electronic session, does not guarantee that participants are paying attention to the
discussion. In non-simultaneous electronic meetings, it is not clear that participants
'read' exchanges which they may however be registered as having
'opened' or 'received'. On the other hand, because participants are
free to choose to what communications they give their attention, they are then more likely
to choose to participate in some part of the exchange rather than avoid participating in
any part at all. They can avoid communications they consider to be of littleconsequence,
whether or not they examine them in greater detail at some later time as their
significance emerges. Electronic environments allow people with limited time to manage
demands upon it more effectively. It should extend the range of activities in which they
can effectively participate. The requirements of face-to-face events tend to restrict that
range.
(d) Public relations, status and personal contact: A major, if unstated, purpose of
plenary and other meetings is to provide an occasion at which participants can make a
presentation to a captive audience. From this perspective, emphasis is on context,
setting, mediatisation, status, and related concerns which serve to position a speaker and
an audience in a wider context. There are many unstated dimensions to the process of
meeting, and being met, amongst a group of peers and those aspiring to peer group status.
Since much of this has less to do with content than with context, any effort to substitute
for them electronically may be seen as unsatisfactory, especially by certain cultures and
types of personality. Whilst assiduous users of electronic media claim that these
dimensions are all present to some degree, or to an even greater degree, this perception
would not be accepted by people with other communication styles. Those favouring
electronic communications would also tend to make a counter claim that the electronic mode
ensures more effective communication, although the meaning of 'effectiveness'
would again be subject to challenge. In situations where it is virtually impossible for
people physically gathered together to be equally satisfied with the degree of
'access' and personal contact with key figures, it is clear that electronic
communication can provide an alternative mode of access. This can be more effective in
that much sought out figures can manage their interactions more effectively and therefore
undertake more of them. However, as with the transition to the telephone, this may be a
generational issue: 'younger' participants may increasingly emphasize electronic
communication. A solution increasingly advocated is to make use of video-conferencing
facilities over the Internet. Whilst this facility is currently being implemented for the
United Nations (New York), it is unclear whether it will avoid the constraints identified
here.
(e) 'Set-pieces': A particular, but highly important, manifestation of
the public relations challenge, is the set-piece speech by keynote speakers and delegates.
In many respects international gatherings are organized to provide the context for such
presentations, notably where the 'home consumption' dimension is important. The
main challenge is usually ensuring that speakers respect previously agreed upon time
limits, which are often highly restrictive because of the number of such set pieces. The
electronic equivalent is the video presentation, often by satellite. Whilst such set
pieces clearly have a vital role for some, they are also experienced by others as
something to be avoided (often at any cost). For the latter, the electronic solution is to
obtain a copy (possibly as a file rather than a cassette) of the video presentation for
optional viewing under viewer-determined conditions. An easily implemented alternative is
the distribution of set pieces as files which can be selectively read under
reader-determined conditions. It should be noted that the electronic environment allows
for far more setpieces (of unrestricted length) of potentially far wider distribution.
However it offers no guarantee of audience attention, even of a token nature. Web
facilities do however offer the significant advantage of being able to offer immediate and
detailed indexing and other hyperlink access routes to the content of such communications,
thus increasing their usability over conventional speeches.
(f) Interpretation/Translation constraints: In many genuinely international
conferences, the challenge of different languages can only be met at costs which often
represent the most important element of the conference budget. Well-established rules
govern the period of time a highly paid interpreter works before being relieved by another
member of the interpretation team. In conventional conferences, the response to this is to
endeavour to limit the number of languages requiring interpretation. Such limitation can
be a highly charged symbolic, political and cultural issue that marks and defines the
non-universality of the event -- beyond the obvious problems of effective communication.
Various electronic solutions exist or are still to be explored in practice. Participants
can communicate in a variety of languages, allowing the reader to (partially) understand
whatever is possible. Translators (possibly situated in distant locations) can provide
accurate translations for selected texts, or on request. Automatic translation software
can be used to provide crude translations (which may optionally be improved by
translators) -- an off-the-shelf translation package exists for Web documents, for
example. The key issue with regard to interpreters and translators is the contractual
agreement or convention regarding rates and usage. For example recordings of interpreted
speeches cannot be transcribed without infringing interpreter union rules and infringing
upon the domain of translators. Both interpreters and translators need to explore ways of
reducing the constraints they impose upon communications in an electronic environment.
However, if they fail to do so they run the risk of being bypassed by the cruder
contributions of automatic translation software.
(g) Conference gamesmanship: International conferences of any significance are
seldom free from 'gamesmanship', often of a very high order. Those with
sophisticated meeting skills are valued, and achieve self-esteem, through their ability to
out-manoeuvre those with less experience or less skill -- whether or not this is to be
considered as undermining democratic processes. Such skills may often be used to
compensate for lack of inherent advantages on the part of particular delegations or
individuals. For example, a skilled orator, however intellectually incompetent, can often
out-manoeuvre one who is unskilled, however brilliant the latter's arguments may be.
Gamesmanship involves many skills, including manipulation of the agenda, protocol issues,
invitations to receptions, appropriate introductions, recommendations for speakers,
spreading rumours and planting (dis)information, etc. Those possessing these skills are
likely to resist strongly their loss of competitive advantage in an electronic environment
-- although their arguments will not be expressed in these terms. Although analogues to
these skills may exist in that environment, as well as others offering different strategic
advantage, these are not likely to be distributed amongst potential participants in the
same way. Amuch clearer analysis of the skills in both situations is urgently
required.
(h) Participation rights: A major issue in formal international conferences is the
way in which degrees of participation are defined and restricted to particular categories
of person or representative. Distinctions are reflected in entry to a meeting room,
physical seating arrangements, right to speak, length/frequency of interventions, right to
vote, etc. Within a larger conference, attendance at specific sessions may be governed by
different criteria. Gamesmanship may use the limited size of meeting rooms, and the
shortage of time, to manipulate the rules of participation to the disadvantage of some.
Clearly the situation is very different in an electronic environment:
It is possible for very large numbers of people to 'observe' the interactions
amongst a very small number of people over an extended period of time -- without in any
way 'interfering' as might be the case in a physical meeting. This corresponds
to the televising of parliamentary proceedings. The right to observe in this way can
easily be restricted by password. This restriction may even govern access to specific
communications.
Many of these facilities are already standard practice in electronic conferences.
Possibly the key non-technical factor impeding the substitution of these facilities for
those of conventional conferences is associated with the politics and psychology of
'recognition'. Being allowed to stand up and speak in the name of a country or
organization may be believed to carry significance in ways in which effective
participation in an electronic conference do not.
(i) Hierarchy: Within a complex organization, paper communications are usually
required to pass along well-defined routes which determine how and when they pass up or
down hierarchic levels, or get transferred to parallel hierarchies. Similar rules may
govern telephone communications. In an electronic environment, the potential ease of
communication across bureaucratic boundaries can be perceived as very threatening to
established procedures and the integrity of an organization. It is a real challenge to
ensure an appropriate balance between desirable openness and undesirable communication.
The response of electronic enthusiasts that ever more openness is necessarily good is
increasingly recognized as misguided and impractical -- those very people tend to build
sophisticated filtering rules to exclude a flood of unwanted communications. The challenge
in an electronic environment is therefore to improve the design of filtering rules and to
relate those more effectively to the desired functionality of an organization or the
preferred style of work of the individuals concerned.
(j) Access: A major aspect of 'participation rights' and
'hierarchy' is the attitude of gatekeepers of various types towards access to
key figures and how it should be controlled. Such key figures may be traumatized by the
challenge of avoiding contact with troublesome 'outsiders' whilst needing to be
seen as being 'open' to feedback and willing to listen. The physical, security
and time constraints of the conventional conference environment allow the seemingly
legitimate establishment of many 'gates'. The situation in an electronic
environment is analogous in many ways, although much more flexible. People can design
their environment to prevent overload. Minimal responses can be provided where
appropriate. As has been demonstrated, superficial automated responses are even possible
where thousands of people are allowed to interact (as in the case of White House responses
to public communication by e-mail). The challenge for many intergovernmental organizations
is to find flexible and sensitive ways of using the power of electronic communication in
responding to external parties of varying degrees of accreditation and credibility. There
are many software solutions, once the challenge has been clearly defined. The major
advantage of an electronic environment for international organizations is that it permits
communications with bodies at distant locations, where conventional approaches tend to
introduce heavy biases in favour of those with the resources to be physically present.
This bias is most clearly evident in the case of the many thousands of lobbyists encamped
in Brussels, New York and Washington, for example. The question is whether electronic
facilities would be used by insiders as a means of diverting external parties into
tokenistic exchanges in order to continue to privilege those with the resources to pursue
face-to-face interaction. With the advent of video facilities, even
'face-to-face' contact by lobbyists may take on a new meaning.
(k) 'Flag-waving' and 'show-and-tell': International
conferences are often perceived by participants as providing a unique opportunity for
'flag-waving' and 'show-and-tell' performances, irrespective of the
desires of other participants (who may have similar concerns). These functions often
compete with other vital functions of conferences, limiting their effectiveness. In an
electronic environment, hyperlinks can provide ready access to multi-media show-and-tell
websites, without limiting other forms of communication. In fact websites, designed to
that end, may be far more effective than the brief performance during a conventional
conference. It remains true however that the possibility of briefly attracting the
attention of key people in a captive audience during such conventional events may prove of
greater value than their questionable ability to seek exposureto a website.
(l) Privileges and 'perks': A very important reason for physical attendance at conferences lies in the manner in which advantage may be taken of the travel, both for tourism and for dealing with concerns which have little or nothing to do with the conference. In both cases these objectives may be fulfilled in other locations en route to the conference location. 'Juggling' with financial arragnements for conference attendance has been turned into an art form. Participants, notably from poorer countries, may contribute significantly to their income by using a generous conference per diem 'appropriately'. Attendance at a conference is often seen as a perk or reward. It can contribute significantly to the peer group status of the participant, just as any paper presented can be seen as a significant career advancement. There are few equivalents to these factors in an electronic environment. One possible exception is participation in exclusive electronic conferences.
(m) Pre-determined conference agendas: Because of the constraints on time and
use of limited meeting rooms, a strong case is easily made for careful pre-structuring of
a conventional international conference. Speakers are carefully selected; papers may be
subject to approval by a panel. Speakers may even be required to rehearse their
presentations before communication advisers. Plenary and specialized sessions are
carefully identified. Participation rules are established. Gatekeepers are identified. All
these necessary concerns leave immense scope for skilled gamesmanship under the guise of
professional conference organization. It is common for the 'final report' to be
prepared in draft form in advance of the actual conference. Many conferences are
effectively pre-scripted and rehearsed through 'dry-runs'. In an electronic
environment much greater flexibility is possible (in support of much greater spontaneity,
improvisation and creativity, if these are valued). Where care continues to be required,
it may be used. Openness, as identified above, may however also be incorporated into the
conference design. At this stage it must however be recognized that many conference
organizers want the inflexibility imposed by conventional constraints because there is
relatively little understanding of how to work effectively with flexibility and avoid
chaos. The experience of many electronic conferences is of little assistance since their
participants often have little knowledge of, sensitivity to, or respect for the valued
constraints of formal international conferences. In this sense the potential of the
electronic environment in substituting for conventional conferences has not been fully and
adequately explored.
(n) Anonymity and abuse: Although abusive letters may well be received by
international organizations, abusive heckling is less common in international conferences
than in national conferences. In Japan for example, organized crime is activity involved
in the disruption of statutory assemblies of major corporations. The possibilities for
disruption in an electronic environment have been widely reported. These include abusive
communications and flooding a recipient with messages (spamming). The possibility of
anonymous communications can also be abused, as it is in paper communication. It is clear
that face-to-face communication inhibits such abuse. It would however be a mistake to
surrender the many advantages of electronic communication, including the possibility of
anonymous feedback, because of the possibility of such abuse. Various techniques are being
developed to inhibit it, including 'nanny software' to limit abusive language in
communications.
1. Institutional reform initiatives
A number of international institutions are facing up to the need for reform. This includes
the United Nations itself, various UN Specialized Agencies, the European Union and its
many associated bodies, and other regional intergovernmental organizations. Analogous
discussions are also occurring at the national level, notably with respect to
parliamentary and ministerial bodies. Whilst there may be recognition of the possibilities
of electronic substitution or support in the back rooms, thepossibilities do not
effectively emerge into the centre of the debate.
Little reflection on the role of the electronic environment seems to be associated with
exploration of the possibility of a 'Second UN Assembly', for example. This
debate seems to focus more on reproducing the face-to-face model of second parliamentary
assemblies, whilst those concerned with such assemblies at the national level are seeking
to remedy their inadequacies. Similarly reflection on reforming the relationship between
intergovernmental bodies and their NGO constituencies is focused more on how to channel
and focus such 'consultation' through intermediary bodies (and gatekeepers) of a
conventional type (regional conferences, etc). As the size of such constituencies
increases into thousands, the belief that consultation through such means can be
meaningful and effective is increasingly naive. The possibilities of shortcuts in an
electronic environment to bypass intractable communication problems, blockages and
political constraints has not been explored. Nor has the advantages of such an environment
been recognized as a means of avoiding the often prohibitive transportation costs from
distant countries, whether to regional or international conferences.
2. Greater cost-effectiveness
The amount of work that can be done at a conventional international conference, as
represented by the amount of effective communication, is severely constrained by factors
noted above. This is perhaps most clearly seen through the similarities to a national
parliamentary assembly. Debate and legislative initiatives are severely constrained by
lack of time and the ability to schedule and assemble task force meetings with overlapping
memberships -- and in the absence of adequate meeting rooms. The question is how much of
that communication could be usefully shifted into an electronic environment (as has been
done by many multinational corporations). The aim would be to permit many more initiatives
to move forward in parallel, allowing participants to intervene in many more debates at
their convenience -- and allowing many more external parties to observe that democratic
process (or to intervene under controlled circumstances, as noted above). Whether voting
is possible electronically, or as the result of convening a final face-to-face meeting,
such flexibility would considerably increase the amount of work that could be done.
It is worth recalling that during a physical conference of (say) 400 people (the size of
many parliaments and international plenary conferences), 399 people are passively
listening whilst one person speaks. Whilst not true of all, many people are capable of
simultaneously listening for significance, reflecting on related matters, and taking
notes. The potential of such participant 'multi-tasking' needs to be recognized
instead of placing the present degree of emphasis on a semblance of polite, unquestioning
attentiveness to verbal interventions whose content may in large part be immediately
forgettable. An electronic environment can remedy many of the dysfunctionalities of
conventional plenary meetings, whether in parallel with them (allowing participants to
used networked notebooks to furthertheir agendas), or as a partial substitute for them.
There is at least a strong case for experimentation, offering those who wish to do so the
possibility of using electronic access during the course of plenary sessions. Technical
issues of keyboard and fan noise should be immediately addressed since these are often
deliberately introduced (keyboard) or can be remedied (fan). Other uses can be made of
seat wiring and conduits, although infra-red and wireless networking options are currently
feasible. Security issues, as noted above, should be immediately explored.
3. Transferring communication costs to users
Consumer economics has been strongly affected by a progressive transfer of costs to
consumers, as characterized by self-service facilities. A similar transformation may be
expected in the case of international conferences. Participants may be expected to pay for
their pattern of use of the electronic environment, as is increasingly the case with
Internet facilities.
It is to be expected that those with a heavy investment in provision of face-to-face
conference facilities will strongly resist any substitution (even partial) of electronic
facilities. This is clearly the case of the airlines, the hotel industry, conference
centres, restaurants and tourist facilities, professional conference services,
facilitators specializing in face-to-face interaction, interpreters, etc. They will tend
to obscure and bias discussion of electronic options, or seek to increase expenditure on
expensive add-ons to conventional conferences (notably in the form of satellite
video-conferencing) which fail significantly to address many of the communication and
behavioral challenges identified above. The conference business would be well advised to
seek rapidly more fruitful ways of integrating non face-to-face communications into
conventional meetings and to derive increasing portions of their income from the
electronic environment process.
Within large institutions, discussion of increasing use of electronic facilities can be
usefully explored in the light of whose salaries and positions are at risk and what forms
of retraining are desirable. Failure to do so will ensure that any discussion is
biased.
4. Cultural factors and misinformed enthusiasm
Whilst an electronic environment offers many advantages, it is vital to recognize the
validity of some objections formulated by certain cultures and personality types. Women
are also increasingly concerned that gender issues relating to information technology are
neglected. The often simplistic enthusiasm of computer enthusiasts needs to be set aside,
and especially the hype of those with a vested commercial interest in electronic
media.
Especially dubious is the assumption that just because people can be placed in electronic
'communication', meaningful or useful communication will necessarily take place.
It is important to carefully explore the nature of meaningful and valued communication in
an international context.
A number of international conferences now have electronic conferences associated with
them, notably for pre- and post-conference exchanges. Often sub-conferences will be
organized by theme. Much greater attention needs to be given to how potential participants
respond to opportunities to exchange on fashionable themes like: 'peace',
'development', 'gender issues', etc. Again it is naive to assume that
defining a place (whether electronic or not) for exchanges, necessarily elicits exchanges
amongst those who can most fruitfully contribute -- nor do any resulting exchanges
necessarily sustain interest. There may be unexplored factors in face-to-face exchanges
which sustain meaningful, valued communication -- and how their equivalent can be elicited
in an electronic environment may remain to be discovered.
5. Interface between old and new
In the rush to criticize and reform the old, and in the rush to implement the new, it is
seldom recognized how electronic environments can be designed to provide a bridge between
the old and the new.
The challenge is to provide a communication environment which allows different styles of
communication behaviour. People and organizations need to be offered learning environments
with different degrees of challenge. An electronic environment is sensitive when it can be
configured by the user to mirror preferred, habitual behaviour. The user needs to be able
to choose when to explore new or different behaviours. It is the electronic environment
which should ensure the interface between users employing it with different degrees of
sophistication. It is not a question of each user having constantly to learn a new
software language. This is the preferred mode of the computer enthusiast and ensures a
disastrous gap in communication processes between those with different communication
styles.
4. Concept management and insight capture
With respect to issues of what might be termed 'concept management' and 'insight capture' international organizations and conferences will probably be judged by the future to be in the horse and pony era. The electronic environment offers the possibility of more sophisticated approaches to challenges such as:Anthony Judge:
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