Challenges to Comprehension Implied by the Logo
of Laetus in Praesens
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25 February 2009 | Uncompleted

Design of Future Cognition

illustrated metaphorically by Adobe key functions

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Learning from the technology we engender and consider it appropriate to use

reverse engineering technology

learning challenges -- remembering -- modest expertise

learn thru metaphor -- tutorial -- practice -- Adobe as a learning tool

metaphor < feedback > technology

incomplete -- others to complete

attitude to information

positions the designer

Design tools for creating reality -- and spin

Adobe used with Power Point to provide air blown future


signpost design




Image Ready

object -- joining the dots


Extropia, Introducton to Adobe Photoshop

Like any good program, Adobe Photoshop uses a carefully constructed metaphor to transform a very complex computer aided task into a fun and easy-to-understand process. So why not take advantage of the metaphor. While you are using Photoshop, imagine yourself in a quaint barren room overlooking the side streets of Paris. Put one of those funky painter caps on. Now imagine a blank canvas, a table full of differently shaped brushes and various bottles of colored paint, and an easel in front of you.


Array of menus and submenus -- as metaphors




design idea



Computer Use as Philosophy in Operation: Metaphors of the Inner Game, 2003


hyperlink geometry?

Fu-Yuan Li. Made in Taiwan: metaphor as a design strategy. Swinburne Research Bank. 2006 [text]

Abstract China has the largest population in the world and one of the fastest growing economies. Whilst Chinese manufacturers produce consumer goods primarily designed in the West for Western cultures, there is a growing understanding that Eastern markets are expanding and that products designed for the Chinese consumer are in a minority. In order to design more appropriately for Chinese consumers, a strategy for transferring relevant elements of Chinese culture into the design process needs to be developed and tested within the marketplace. This Professional Doctorate focuses upon developing, testing and modifying such strategies.

Darl G. Kolb. Exploring the Metaphor of Connectivity: Attributes, Dimensions and Duality (University of Auckland Business School, New Zealand) Organization Studies, Vol. 29, No. 1, 127-144 (2008) [text]

The term `connectivity' has wide usage as a technical term describing connections between electronic devices. Increasingly, however, the concept of connectivity is being used as a metaphor for intra- and inter-organizational interactions. This article explores some of the attributes that make the metaphor of connectivity applicable to social phenomena, namely latent potentiality, temporal intermittency, actor agency and unknowable pervasiveness. Furthermore, it identifies how `connects' and `disconnects' suggest an underlying theoretical duality, which is illustrated across multiple dimensions of connectivity, including: geo-physical, technical, interpersonal, group, organizational, networks, economic, cultural, political and philosophical. Implications for management and research are discussed.

Pippin Barr, Robert Biddle, James Noble. A Taxonomy of User-Interface Metaphors, 2002, CS-TR-02-11 AElvis Software Design Research Group ~ Source: GZipped PostScript (36kb); Adobe PDF (261kb)

Although metaphor is a commonly used device in the design of user-interfaces, it is not rigorously understood, and most guidance stops at the recommendation of its use. In this paper we seek to provide a systematic taxonomy of user-interface metaphors, based on and extending the framework of Lakoff and Johnson. We then suggest that some usability heuristics emerge directly from analysis of the taxonomy. We conclude that the taxonomy and heuristics may provide appreciable benefits in user-interface design and evaluation, and address some of the criticisms of metaphor use that have been made.

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